Bolero MaXX Pik-Up New Variants Launched by Mahindra

Mahindra & Mahindra Ltd. (M&M), the market leader in Small Commercial Vehicles (SCVs) in India, (M&M) announced the new variants of the Bolero MaXX Pik-Up range. By offering this latest addition, its aim is to provide benefits and comfort to its customers through the inclusion of air conditioning and the introduction of 14 new features on the iMaxx app. The compact and versatile design of the Bolero MaXX Pik-Up specifies its range and sets Unmatched standards in payload capacity, fuel efficiency, safety, and overall driving experience.

After coming out, the Bolero MaXX range has a new benchmark in the commercial load segment of surpassing 1.4 Lakh units sold, while achieving the 1 Lakh production milestone in record time. Additionally, the achievements of selling the highest number of units in a single day lay up notable recognition in the esteemed India Book of Records.

Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd. stated, “MaXX pick-up range is renowned for its exceptional performance and versatility, the Bolero MaXX Pik-Up range gathered immense appreciation from our valued customers. Its robust build quality, impressive payload capacity, and unmatched reliability have made the Bolero MaXX Pick-up a trusted companion for businesses and individual work. The addition of air conditioning in the latest variants of MaXX pick up emphasizes our dedication towards our customers’ comfort and convenience, by showing our commitment to customers.”

Performance and Comfort

The Bolero MaXX Pik-Up range is powered by Mahindra’s advanced m2Di engine offering diesel and CNG options, with power and torque nodes ranging from 52.2kW/200 Nm to 59.7kW/ 220 Nm and payload capacities spanning from 1.3 tonnes to 2 tonnes, Cargo bed length of up to 3050 mm (10 ft.) ensures heavy load capacity for transportations of goods.  MaXX pickup is fully equipped with various features including: CMVR-certified D+2 seating, height-adjustable driver seats, and turn-safe lamps and the designed interiors and exteriors are suitable for both city and highway, the main priority of Bolero MaXX Pik-Up range is comfort and function. The integrated air condition of the vehicle comes with cooling and heating functions to enhance the driving experience and provide optimal comfort during journeys, which makes the Bolero MaXX Pik-Up range an ideal choice for customers.

Features and iMAXX

The latest changes of iMAXX introduce 14 new features to enhance the functionality and efficiency of the vehicle, based on the Bolero MaXX’s initial launch. To make this launch popular it includes geofence-based campaigning for targeted outreach and Driver-cum-owner feature for streamlined operations.

Moreover, the cutting-edge technology of the vehicles prioritizes alert systems for vehicle safety and efficiency, also for aggressive acceleration, abrupt braking, sharp cornering, and fuel theft detection. As well as safety it also contributes to reducing maintenance costs and improving the overall efficiency of the vehicles.

With over 30,000 vehicles using the iMAXX feature, it has grown to be a very significant player in the fleet management sector. Continuous upgradation in the application like fastag integration with toll payments and enhanced expense management capabilities has been a big success. This application helps to increase the user’s engagement with the app.